Chengdu rated one of China’s top 10 MICE destination
At the Sixth China Exhibition (Festival Affairs) Fortune Forum and Award Presentation Ceremony held by the Asia Events Fortune Forum, Chengdu was awarded five prizes including the Best MICE City Management Award 2008 and rated as one of China’s top 10 MICE destination cities.
Despite the negative impact of the May 12 earthquake, more than 260 exhibitions, conventions, and events were held in Chengdu in 2008, bringing an income of CNY1.35 billion. Meetings, incentive travel, conferences and exhibitions are boosting Chengdu’s economy and post-earthquake construction.
Statistics show that the development of the city’s MICE sector focuses on three aspects. First, improving the supporting facilities of the New Chengdu International Exhibition and Convention Center, and accelerating the construction of the ocean park, the opera house, and shopping centers to improve service capabilities. Second, building large-scale meeting facilities leveraging on the Dujiangyan-Mount Qingcheng scenic spot and a group of hotels nearing completion, making it the first choice for high-end conventions, and promoting the interactive development of meetings, tourism, and hotels. Third, integrating the meeting facilities of five-star and four-star hotels, and fostering three to five large meeting venues with capacities of 500 to 1,000 people in each administrative division.
The forum attracted 600 attendees from 31 Chinese provinces, municipalities, and autonomous regions. Other top 10 MICE destinations include Hangzhou and Nanning.
(China Hospitality News April 16, 2009)